Big Tech ruined the cloud, so we’re renaming ours
From ever-increasing subscription prices to outages and data harvesting: we don’t like what the cloud has come to represent.

From ever-increasing subscription prices to outages and data harvesting: we don’t like what the cloud has come to represent.
The short version
- So we’re redefining what an online service should be: private, optional, and free from lock-in or walled gardens.
- That’s why today Nabu Casa is renaming Home Assistant Cloud to more accurately describe what the service actually does , and to better reflect our values.
- Allow us to introduce: Home Assistant Link I’m Carl, Vice President of Commercial at Nabu Casa.
What happened
You probably know us as the folks making all that sleek, highly optimized Home Assistant hardware. Beyond hardware, we also manage and run Home Assistant Link, and as one of the Open Home Foundation’s commercial partners, we’re here to help fund all their amazing work.
Why it matters
We feel pretty passionately about the word cloud, and we’d love to explain how the old name never fit, and why Link finally does.
Summary by Nerd News Network. Read the full article at Home Assistant Blog via the links above and below.
