Cisco’s partner shift: What customers should expect from their Cisco partner in the AI era

Most of the coverage from Cisco Partner Summit will understandably focus on what Cisco is doing for its more than half a million partners.

The short version

• There were new incentives, a revamped deal registration program, and plenty of talk about margins.
• But I’ve always believed the channel story is really a customer story.
• When I was a Cisco customer, I relied heavily on my partner for guidance and support.

What happened

Roughly 90% of Cisco’s bookings flow through partners, so for most network and security leaders, the partner is the Cisco experience. Most Network World readers buy through Cisco partners, so any changes for partners eventually affect what lands in your data center, campus, and security operations center.

Why it matters

Day one in Vancouver focused on partner economics.

Summary by Nerd News Network. Read the full article at Network World via the links above and below.