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Comcast loses more customers, claims other ISPs' cheap prices are "irrational"

Comcast plans job cuts and more AI agents for its shrinking cable customer base.

A Comcast service van seen from behind.
Image: Ars Technica
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Comcast plans job cuts and more AI agents for its shrinking cable customer base.

The short version

  • Comcast reportedly plans significant job cuts in its cable division as the firm continues to lose residential broadband and TV customers.
  • Comcast lost 144,000 residential broadband customers in Q3 2026, up from a 91,000-customer loss in the same quarter a year ago, the company said in its earnings report today.
  • Comcast historically capitalized on a lack of competition for high-speed wired broadband.

What happened

But now it faces stronger competition from fixed wireless providers and from fiber providers in parts of its cable territory. “Fixed wireless remains aggressive and continues to take share, while fiber construction remains elevated, with pockets of irrational pricing and promotional activity,” Comcast co-CEO Mike Cavanagh said today in an earnings call .

Why it matters

While he didn’t name any specific competitors, Verizon has been pitching FiOS fiber plans that start at $30 a month.

Summary by Nerd News Network. Read the full article at Ars Technica via the links above and below.

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