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Epic Games Store overhaul might be "too little, too late", says Newzoo analyst

While Epic has spent much of this year promising a launcher overhaul, including a faster, redesigned storefront with tailored recommendations and quicker ways to browse, one industry analyst has revealed that it might not be enough.

Epic Games Store Logo against a selection of EGS' biggest games in 2024
Image: Eurogamer
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While Epic has spent much of this year promising a launcher overhaul, including a faster, redesigned storefront with tailored recommendations and quicker ways to browse, one industry analyst has revealed that it might not be enough.

The short version

  • Speaking to PC Gamer , Emmanuel Rosier, director of market intelligence at Newzoo, admitted, "I don't see how they can recover at this point".
  • "I don't really see how they can turn that around because Steam has become so inevitable," he said.
  • "The Epic Games Store, they get players by giving free games, but people just go, they log in, they get the free games, they don't even play them.

What happened

You know, it's almost like collecting games rather than actually playing them. "The challenge I think Epic is facing is that they try to win everywhere in the past few years," Rosier added.

Why it matters

He highlighted the growing use of crossover cosmetics from other publishers' games, pointing to Sonic the Hedgehog and Pac-Man rubbing shoulders with Kingdom Hearts ' Sora and Persona 5's Joker in Fortnite's current season.

Summary by Nerd News Network. Read the full article at Eurogamer via the links above and below.

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