Netflix Games’ Latest Pivot Is a Reminder of Its Messy Past
Netflix’s decision to shut down two video game studios continues its messy five-year attempt to find its niche in a crowded industry.
Netflix’s decision to shut down two video game studios continues its messy five-year attempt to find its niche in a crowded industry.
The short version
- Netflix’s five-year attempt to break into gaming is only getting messier Strangely enough, the move comes at a moment when Netflix feels more invested than ever in making video games work.
- The last year has seen the company bring games straight into the Netflix app, experimenting with its mobile controller, and scoring a major partnership with FIFA just in time for the World Cup.
- An upcoming Grand Theft Auto 6 presentation , which will debut exclusively on Netflix, further signals that the streaming service is fighting for gamers’ attention.
What happened
So, why shut down two studios at such a crucial juncture? Looking at Netflix Games’ full five-year trajectory, including its unexpectedly busy last few months, will give you a good idea of what direction Netflix is headed in next as it struggles to nail down its niche in a competitive space.
Why it matters
That pivot began to materialize in 2022.
Summary by Nerd News Network. Read the full article at Polygon via the links above and below.