Peacock raises prices by 18 percent after becoming profitable

Peacock's quarterly profitability isn't guaranteed.

The short version

• For the fourth time in four years, Peacock has raised its prices.
• The Select plan, which has ads and doesn’t include sports, movies, or Peacock originals, went from $8/month to $9/month.
• The monthly fee for the standard ad plan (Premium) went from $11/month to $13/month, and the ad-free plan (Premium Plus) went from $17/month to $20/month.

What happened

Annual pricing, as previously, offers 12 months for the price of 10 months. Peacock’s previous price hike was in July 2025, when the middle tier (with ads) went from $8/month to $11/month, and the ad-free plan increased from $14 to $17.

Why it matters

Peacock also raised prices in July 2024 and August 2023.

Summary by Nerd News Network. Read the full article at Ars Technica via the links above and below.