“Trust, not features, is the real deficit”: VMware tries to appease SMBs
Broadcom admits it put “too big a focus on VCF.”..

Broadcom admits it put “too big a focus on VCF.”.
The short version
- For many small-to-medium-sized businesses (SMBs), VMware has become too expensive.
- Broadcom’s acquisition of the virtualization firm brought the end of perpetual license sales and the arrival of pricey, stacked, subscription-based bundles that priced out many SMBs.
- Speaking with The Register this week, Paul Turner, VCF’s chief product officer, said Broadcom’s new sales incentives encouraged the sales team to push VCF.
What happened
“We corrected this,” Turner told the publication. He admitted that sometimes VMware had “too big a focus on VCF.” VMware will release an “updated version” of vSphere Standard “soon,” The Register reported.
Why it matters
More information will likely come in October during VMware’s Explore conference in Frankfurt, Ram Velaga, president of Broadcom’s Infrastructure Software Group, told The Register.
Summary by Nerd News Network. Read the full article at Ars Technica via the links above and below.
