Ubisoft's calling its next push into gen-AI game development Motherbrain
As first reported on by The Game File and spotted by Kotaku , a bunch of recent trademark applications use the definitely-not-ominous Motherbrain term to refer to the company's various gen-AI plans.
As first reported on by The Game File and spotted by Kotaku , a bunch of recent trademark applications use the definitely-not-ominous Motherbrain term to refer to the company's various gen-AI plans.
The short version
- The term is seemingly only being used inside of the publisher's walls, but Ubisoft's been pretty openly enthusiastic about the controversial tech and its possible applications in game development for a while.
- Will the initiative eventually transform into a spiky-haired, one-eyed brain?
- This all comes after Ubisoft closed two studios , canned six projects and laid off developers as part of its so-called major restructuring in January of this year.
What happened
A few months back, the publisher shut down another pair of studios and restructured a third in a move that also cut around 380 jobs. For NNN readers, the useful bit is how ubisoft's calling its next push into gen-ai game development motherbrain changes the immediate story in this beat.
Why it matters
Eurogamer says ubisoft's calling its next push into gen-ai game development motherbrain is the central development readers should understand.
Summary by Nerd News Network. Read the full article at Eurogamer via the links above and below.