US court rules Google will not have to sell ad exchange after losing antitrust case
The DOJ proved to the court that Google acted illegally, but it won't get the big win it wanted.
The DOJ proved to the court that Google acted illegally, but it won't get the big win it wanted.
The short version
- The DOJ proved to the court that Google acted illegally, but it won’t get the big win it wanted.
- A US federal judge has sided with Google, ruling that the company will not have to sell its online advertising exchange (previously known as AdX).
- The US Department of Justice (DOJ) sought this remedy in the long-running ad tech antitrust trial, which Google lost in 2025 .
What happened
However, the remedies imposed upon Google for that loss are shaping up to be minimal. In this case, the DOJ and a coalition of states sought to prove that Google leveraged its immense market power in online display ads to reduce the reach of competitors.
Why it matters
Government lawyers argued that Google had “rigged” ad auctions to give itself an advantage.
Summary by Nerd News Network. Read the full article at Ars Technica via the links above and below.